This summers Cool Britannia festival showed there is a huge appetite for re-formed 90s bands, including the Bluetones, Echobelly and Sleeper. Was the music really that good – or do people just want nostalgia during uncertain times?
Backstage at the Cool Britannia festival earlier this month, David Heartfield and Jack Gray are explaining why the moment is right for a 90s revival. But they would say that, wouldn’t they? They are the promoter and the booking agent of Cool Britannia, a two-day event in the grounds of Knebworth House that offers nostalgic punters a cornucopia of musical delights from 20 years ago. There’s a dance tent with PAs from Rozalla, Urban Cookie Collective and Alison Limerick, among others, but the main stage skews distinctly towards Britpop: Ocean Colour Scene, Cast, Dodgy, Toploader, the Lightning Seeds and something called Britpop Classical, an alt-rock equivalent of those tours where an orchestra belts out old dance hits to an audience of ageing ravers, complete with Phil Daniels reprising his monologue from Blur’s Parklife.